Campaigns

Aditya Birla Capital positions itself as the ABC of all money matters

Planned and executed by The Social Street, the campaign was rolled out in 15 cities with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB

Published

November 24, 2017

M4G Bureau

The Aditya Birla group recently announced the rebranding of Aditya Birla Financial Services Group (ABFSG) to Aditya Birla Capital (ABC) and to establish their fresh identity the brand launched a marketing campaign keeping OOH as the lead medium further extended to radio, TV & Print.

Handled by The Social Street, the objective was to create a campaign that is understandable and simplifies money for everyone, by doing away with jargon and highlighting it as approachable for everyone like one website for all needs, one online statement for all solutions, one brand that speaks your language, etc.

Executed in 15 cities, with more than 300+ high Impact sites adding up to more than 2.5 lakh sq. ft. wherein the Mumbai plan included the most iconic landmark sites like Patel Bridge and Bandra ROB.