Apple’s iPhone X banks on high brand recognition

The creatives that showcase Apple’s new iPhone X direct all attention to the phone model visibly adhering to the credo that a picture paints a thousand words. The phone model image is set against a white background, giving the creative a powerful presence on large formats.

The outdoor advertising campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets. Also, the strategy adopted for Indian OOH markets i.e. cluster branding on king size hoardings located at high-traffic locations has been replicated in other markets like Tokyo, San Francisco, Toronto, London, and more.