Campaigns
Apple’s iPhone X banks on high brand recognition
The iPhone X OOH campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets like Tokyo, San Francisco, London, Toronto that feature just the phone images
The creatives that showcase Apple’s new iPhone X direct all attention to the phone model visibly adhering to the credo that a picture paints a thousand words. The phone model image is set against a white background, giving the creative a powerful presence on large formats.
The outdoor advertising campaign running in India is part of a global campaign – the brand has installed look-a-like billboards across global markets. Also, the strategy adopted for Indian OOH markets i.e. cluster branding on king size hoardings located at high-traffic locations has been replicated in other markets like Tokyo, San Francisco, Toronto, London, and more.
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This campaign uses the classic Fevicol humour to transform commuter annoyance into a memorable brand message.
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The campaign is executed by Sociowash
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Franklin Templeton launches OOH campaign for its Multi-Factor Fund NFO
By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
Pizza Hut’s OOH Campaign with upside-down Creative
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Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
FA unveils England-wide DOOH campaign on grassroots misconduct
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PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
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The Brand Sigma marks 5 years with a DOOH campaign
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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AssociationsBroadsign announces acquisition of Place Exchange
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Creative Concepts
Myntra M-Now celebrates its 1st Birthday with ‘Edible Billboard’ activation
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Company NewsDoohClick partners with Quividi for measurement in DOOH and Retail Media