Campaigns
Starbucks marks its 500th store with a nationwide OOH celebration
The campaign is executed by Khushi Advertising
Starbucks has reached a major milestone in India with the opening of its 500th store, and the brand chose to celebrate the moment with a high-impact, nationwide burst of outdoor visibility. Under its special #TheBig500Celebration offer on 15–16 November 2025, customers could enjoy a tall beverage of their choice, a sweet treat, and a limited-edition bag tag — all for ₹500. The celebratory offer was designed to drive both excitement and accessibility, inviting more customers to take part in the brand’s 500-store journey.
To amplify this moment across the country, Starbucks partnered with Khushi Advertising, for a strategic rollout across premium retail environments. Khushi deployed over 75 high-visibility branding units across 13 major malls, including placements on the advanced KHUSHI D3X PRISMOX digital display network. These formats offered high-definition visibility within high-traffic zones, ensuring that shoppers encountered the milestone message at the most relevant touchpoints.
By concentrating the campaign within top retail destinations, the brand successfully connected with urban audiences who were already in a leisure and indulgence mindset. The clean, celebratory creatives paired with the strong mall presence helped direct customers toward nearby Starbucks outlets, effectively converting awareness into footfall. The campaign’s strength lay not only in its scale but also in its contextual fit — delivering the brand message where coffee lovers were most likely to act on it.
AUGUST 2025
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