Campaigns

Renault Captur trail blazes OOH landscape

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

Published

October 25, 2017

M4G Bureau

The all new Renault Captur made an impressionable outdoor brand presence in key markets during the current festive season. The core objective of the OOH campaign was to position the premium SUV in all its grandeur in 10 cities. The OOH campaign duties were handled by Ecosys OOH in partnership with Omnicom Media Group.

For a strong brand positioning of Renault Captur, Ecosys OOH opted for landmark sites at important locations of the target cities, which in itself was a big challenge considering there is high demand for such sites during the festive season. The agency took up sites in clusters of 2, 3 and even 6 to project the brand model from different angles.

The SUV was also put on display at Delhi’s Indira Gandhi International Airport Delhi Mumbai’s Chhatrapati Shivaji International Airport. The campaign was greatly amplified with the use of multiple creatives.

On the campaign, Nipun Arora, Managing Partner, Ecosys OOH, said, “We are happy to partner Renault and Omnicom in the OOH space and grateful to the brand team for giving the agency both creative and logistical free hand.”

Sujit Banerjee, Director & CEO Ecosys OOH, observed, “At Ecosys OOH we strive to be passionate media specialists who are reinventing OOH by providing pioneering and proactive creative solutions backed by integrity of data and tools for our esteemed clients like Renault”.