Campaigns

Puma laces up Netfit technology innovatively on OOH

The brand has used a mix of innovations and large format displays to drive this campaign

Published

September 4, 2017

Puma has taken the outdoor route across cities to showcase its Netfit-based offerings. The Netfit technology offers a unique lacing system that allows for different style options in one shoe. Taking a cue from this, the unique outdoor communication emphasises the options of using different laces highlighted with 3D technology on billboards.

Another leg of the campaign saw iconic locations across India being laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media.

Puma Outdoor Route, MG Road Bengaluru

Puma shoes in new tech in Bengaluru ###Showcases Netfit tech

Puma urges Delhi to lace up

Related Topics:Bengaluru Delhi Mumbai Netfit Puma

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