Campaigns
Puma laces up Netfit technology innovatively on OOH
The brand has used a mix of innovations and large format displays to drive this campaign
Puma has taken the outdoor route across cities to showcase its Netfit-based offerings. The Netfit technology offers a unique lacing system that allows for different style options in one shoe. Taking a cue from this, the unique outdoor communication emphasises the options of using different laces highlighted with 3D technology on billboards.
Another leg of the campaign saw iconic locations across India being laced up – MG Road boulevard in Bengaluru, Carter Road in Mumbai, and Connaught Place in New Delhi – generating a lot of buzz and excitement on social media.
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOH
Shalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOH
Garima Dubey, Co-Founder of Ukiyo Habitat LLP, to address South India Talks OOH 2025