OPPO engages youth through Selfie Booths at colleges & malls

Mobile handset brand OPPO is demonstrating the features of its recently launched OPPO F3 Selfie Expert to the youth with an on-ground experiential activity spread across 250+ colleges and malls in 11 cities during the OPPO Times Fresh Face 2017, 10th inter-college talent hunt contest being conducted across colleges in India. Conceptualized and managed by ITW Consulting Pvt. Ltd., the activity is meant to reach out to 50,000+ students over a period of 6 months.

With an idea to highlight the prime feature of the phone i.e. Selfie Camera, OPPOSelfie experiential booths have been created at the selected venues to allow students to take selfies/group selfies using the phone.

According to Will Yang, Brand Director, OPPO India, “We always look for partners who understand our brand. We have associated with Team ITW for a few campaigns and they have done some tremendous work. We hope this association will be a memorable one as well and we are able to achieve the best results and continue the association.”

Spread across the country, the activity will be taking place in different colleges across Nagpur, Kolkata, Ahmedabad, Indore, Delhi, Bengaluru, Chennai, Chandigarh, Pune, Hyderabad and Mumbai.