Campaigns
Once upon a campaign
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series’Once Upon a Time.’
Fairy Tales have a never dying charm. Cashing in on this, TVNZ turned existing Eyelite sites into 2 m high fairy tale books to promote the second season of the television series,’Once Upon A Time’. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. The giant book was visible across malls in Auckland. The campaign was ideated by Contagion, a New Zealand based agency l
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Campaigns
Wolong: The Mastermind takes its story from the road to the screen in Malaysia
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Campaigns
HDFC Bank turns a bus shelter into a lesson in fraud awareness
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Campaigns
Netflix takes ‘The Gentlemen’ outdoors – and puts its message on the grass
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Insights“Mere certification and parameters won’t fix it’