Campaigns
Once upon a campaign
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series’Once Upon a Time.’
Fairy Tales have a never dying charm. Cashing in on this, TVNZ turned existing Eyelite sites into 2 m high fairy tale books to promote the second season of the television series,’Once Upon A Time’. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. The giant book was visible across malls in Auckland. The campaign was ideated by Contagion, a New Zealand based agency l
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels