Campaigns
Once upon a campaign
The life-size fairy tale books attract passersby across malls in Auckland to promote the TV series’Once Upon a Time.’
Fairy Tales have a never dying charm. Cashing in on this, TVNZ turned existing Eyelite sites into 2 m high fairy tale books to promote the second season of the television series,’Once Upon A Time’. The specially constructed books opened to the second chapter and included a synopsis of the season ahead. The giant book was visible across malls in Auckland. The campaign was ideated by Contagion, a New Zealand based agency l
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Markets in FocusNew IMARC study projects Australian DOOH market to cross US$1 Billion by 2033
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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CampaignsL’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
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CampaignsFA unveils England-wide DOOH campaign on grassroots misconduct