Mogra Metro Station transformed into a Mighty Mumbai spectacle

Mumbai’s Mogra Metro Station has been turned into an immersive brand experience with the launch of Mighty Mumbai, a city-themed board game by MMRDA and Cherapunjee Innovations. This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s dynamic spirit. 

From branded staircases and elevators to entry gates wrapped in the game’s aesthetic, every touchpoint reinforces the Mighty Mumbai experience. Game boxes hang from ceilings, dice-inspired seating turns waiting areas into engagement zones, and bold visuals bring the city’s charm to life. The campaign seamlessly integrates the game into the daily commute, making the metro more than just a transit space—it becomes an extension of the game itself. 

Chief Guest Dr. Sanjay Mukherjee, Commissioner of MMRDA, highlighted the campaign’s impact, stating, “Mighty Mumbai brings an exciting new dimension to our metro spaces, merging entertainment with everyday travel. This initiative is a testament to Mumbai’s resilience and energy.” 

Darshan M, Co-founder of Cherapunjee, added, “We chose to launch Mighty Mumbai through an OOH campaign because the city itself is a living board game, full of movement, surprises, and connections. By placing the game in a metro station, we’re making it an organic part of the city’s pulse.” 

With its bold branding, interactive elements, and strategic placement, this OOH campaign redefines transit advertising—turning Mogra Metro into an unmissable celebration of Mumbai.