Milton ProCook wraps Mumbai’s rails for latest OOH campaign

Telex Advertising and Walk The Talk has recently launched an impactful campaign for Milton’s Pro Cook line, wrapping trains that run from Chhatrapati Shivaji Maharaj Terminus (CSMT) to Ambernath. This campaign, which spans an entire month, effectively leverages Mumbai’s bustling suburban rail network to create a significant visual impact for commuters, promoting Milton’s premium Tri-ply Stainless Steel Cookware range with the tagline “Cook Like a Pro!” 

The train wrap design showcases Milton’s cookware with mouth-watering visuals of prepared dishes, aligning with the brand’s focus on quality and healthy cooking. By wrapping the exterior of the trains, Telex Advertising and Walk The Talk ensures that Milton’s branding is visible not only to those on the platform but also to passersby along the train’s route. The bold Milton Pro Cook logo and vibrant food visuals make a strong impression, creating a consistent and memorable branding experience throughout the train’s journey. 

To deepen engagement, Telex and Walk The Talk has extended branding to the train’s interiors as well. Posters and panels inside the compartments maintain a cohesive design, reinforcing the brand message in a space where passengers spend a considerable amount of time. This approach allows Milton to connect with a captive audience, with repeated exposure enhancing brand recall. 

The CSMT-Ambernath route was chosen strategically, as it is one of the most densely used suburban routes in Mumbai, reaching a diverse and dynamic audience. This route selection gives Milton extensive visibility, tapping into a demographic that includes working professionals, students, and families. By embedding the brand into commuters’ daily routines, the campaign strengthens Milton’s positioning as a trusted, premium choice in cookware.