Kotak Mahindra Bank launches OOH campaign for its Kotak811’s Infinity Metal Debit Card

Platinum Outdoor, an outdoor specialised unit of Madison World, has executed a high-impact OOH campaign for Kotak811’s Infinity Metal Debit Card, delivering extensive visibility across key markets in India.

The campaign was deployed across 11 markets, leveraging a strategic mix of traditional outdoor formats, transit media, and high-frequency media placements. In total, the campaign spanned 850+ media units with a cumulative coverage of 1.35 lakh sq. ft., ensuring sustained presence and high-frequency exposure for the brand. Designed to strengthen awareness and reinforce the premium positioning of the Kotak811’s Infinity Metal Debit Card, the campaign focused on high-traffic corridors, arterial roads and prominent transit locations to maximise reach among urban, affluent audiences. The multi-format OOH strategy enabled consistent brand visibility across consumer touchpoints during daily commutes.