Campaigns
‘Kingsman: The Golden Circle’ goes outdoor with all guns blazing
Active Media Innovations ideated and executed the campaign in Mumbai
Hollywood movie ‘Kingsman: The Golden Circle’ was promoted on the OOH canvas in Mumbai ahead of the movie release in India. The campaign idea was to bring alive the movie and for that a programmatic innovation was executed where a gunshot went out as per action by the audiences. The campaign was ideated and executed by Active Media Innovations.
The IT software-driven interactive billboard could be triggered by an SMS code stated on the billboard. Every time a person sent an SMS code, a gunshot would explode from the hoarding triggered by the software to create a wow factor. The innovation was executed in Andheri that has a large youth population.
Interestingly with the help of the software, the agency was able to garner the data of interactivity generated by the campaign. Almost 3,000 people responded to the billboard and took part by sending an SMS and more than 5 lakh people witnessed the innovation.
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SITOOH Keynote by CK Kumaravel, Co-founder CMD of Natural Salon and Spa highlights bold thinking & adaptability
3rd South India Talks OOH Conference underway
Mayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
Suresh Seerna, Director, RSB Retail India, to address South India Talks OOH 2025
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Puma becomes PVMA for PV Sindhu
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‘Let’s create an empathetic space for women’
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‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
This experience is executed in collaboration with Platinum Outdoor
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The campaign is executed by Ideacafe.agency
Tanishq unveils ‘Kundan Stories’ with India’s tallest holo-projection
This campaign is done in collaboration with Laqshya Media Group
Majestic Pride launches iconic branding structure at Mopa Airport Arrival
This structure is placed in partnership with Times OOH
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
The intent was to move beyond simply advertising a product and instead immerse the public in the spirit of the...
DoohClick and AdMobilize partner to deliver smarter OOH campaigns
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L&G appoint limited space as Media Partner for Digital Out-Of-Home (DOOH) expansion
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Pikasso Italia launches the third digital screen of the Milano collection
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Xtreme Media transforms bus stop with Nyx OD LED Displays
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Creative Concepts
Nexus Malls introduces India’s first parking lot naming rights with Mia by Tanishq
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Campaigns
Zepto’s OOH campaign to amplify SuperSaver proposition across 62 towns
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Talks OOHShalini Sankar, National Head-Business Development, Laqshya Media Group, to speak at South India Talks OOH 2025
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Talks OOHMayank Gupta, Founder & CEO, Vertex Lightco Industries, to present at South India Talks OOH 2025
