Kalpataru Magnus Project launches OOH campaign

Platinum Outdoor, the OOH unit of Madison World, has rolled out a high-impact outdoor campaign for Kalpataru Magnus, Kalpataru’s premium luxury residential landmark located off BKC, to announce the receipt of its Occupation Certificate (OC) for Tower A &B. The campaign took over some of the city’s most prestigious and high-footfall destinations, further cementing the project’s stature in the luxury real estate space.

At the heart of the campaign was a 40×40 cluster at the Bandra-Worli Sea Link, complemented by takeovers at Jio World Drive, Jio World Plaza and Phoenix Palladium. Pushing beyond conventional formats, Platinum Outdoor also introduced an innovative installation at Kalanagar Junction, one of Mumbai’s busiest corporate crossroads. The campaign further expanded across high-profile billboards, premium clusters, digital bus shelters and mall activations during the Independence Day long weekend, significantly amplifying both reach and recall.

Commenting on the execution, Dipankar Sanyal, CEO, Platinum Outdoor & MRP, said, “For a marquee project like Kalpataru Magnus, the OOH campaign needed to embody the same aura of exclusivity and sophistication that defines the development. Our approach was to secure Mumbai’s most influential touchpoints with a blend of scale and creativity, ensuring the brand resonates with audiences who aspire to this level of living.”

Tirthankar Ganguly, President – Marketing, Kalpataru Limited, added, “At Kalpataru, every milestone reflects our unwavering commitment to our customers. The Occupation Certificate of Tower A& B for Kalpataru Magnus, our landmark development off BKC, marks one such achievement. With this campaign, we aimed to connect with our discerning audience in a way that is both impactful and celebratory. The innovative gantry at BKC, brought alive through acrylic-lit logos and sequential lighting against the Sea Link backdrop, created a one-of-a-kind outdoor presence. Platinum Outdoor executed this vision flawlessly, mirroring the premium experience our brand stands for.”