Campaigns
ITC’s Aashirvaad Atta gives OOH audience food for thought
Crossroads, a unit of IKON, has executed the campaign in Bengaluru, Rest of Karnataka and Rest of Tamil Nadu

In Bengaluru, Crossroads has used nearly 80 sites covering over 67,745 sq. ft space across the city, thereby creating a visible presence for the brand among the target audience. The campaign has been executed in different locations for durations of 7, 10 and 21 days.
The campaign has been executed for durations ranging from 7 to 21 days in other Karnataka cities that include Gulbarga, Hubli-Dharvaad and Mangalore. In these cities, Crosswords used nearly 70 sites covering a total space of over 52,365 sq. ft.
In Tamil Nadu, Crossroads rolled out the campaign in Madurai, Coimbatore, Tirupur, Trichy, Salem and Dindigul, covering over 180 sites adding up to over 75,255 sq. ft space. In these markets too, the campaign duration ranged from 7 to 21 days.
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OAC
Billups’ Global Chief Growth Officer, Ranga Somanathan, to speak at OAC 2025
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OAA
Santosh ‘Paddy’ Padhi to chair jury of OOH Advertising Awards 2025
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OAA
Sounak Bhowmick, Brand Marketing Head, USDC Global joins the jury panel of OAA 2025
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Industry News
Anuj Bhandari launches new OOH Adtech venture: DGTOOHL Technologies