Campaigns
Hard hitting & to die for!
The sense of adventure from the Die Hard movie comes alive through the eye-catching installations
Bruce Willis’ fifth adventure in the Die Hard series, ‘A Good Day to Die Hard’ required something equally hard hitting to catch the attention of movie buffs. To do this and extend the sense of adventure to outdoor, agencies OFF – Publicidade e Propaganda in São Paulo, Brazil and JCDecaux in Norway executed on-your-face type of installations. São Paulo saw the display for the movie in a bomb format, installed at movie theatres and subways stations; whereas Norway saw huge units that looked straight out of the movie and coming alive which sure added a lot of excitement to the diehard fans of Die Hard.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels