EARTHDAY.ORG and OAAA amplify environmental action through OOH push in US

 EARTHDAY.ORG, the global force behind Earth Day, announced its eighth consecutive year of partnership with the Out of Home Advertising Association of America (OAAA), the national trade association representing the entire out of home advertising industry, to bring Earth Day 2026’s message of environmental action to millions of Americans in the public spaces where they live, work and travel. 

“Earth Day has always been a story of impossible progress made possible by ordinary people who take action in their own important ways,” said Kathleen Rogers, President of EARTHDAY.ORG. “At a time when continued progress depends on collective effort, the answer is action: show up, organize, and make yourself impossible to ignore. We will never give up on this planet or the people who depend on it.”  

The campaign launches as EARTHDAY.ORG coordinates one of the most expansive Earth Day mobilizations in the movement’s 56-year history. More than 10,000 events are now registered across over 190 countries, a figure that represents only a fraction of the actions taking place worldwide. In the United States alone, confirmed marches, rallies, coalition actions, and cleanups are taking shape in cities including Atlanta, Albany, Cleveland, Detroit, Miami, Philadelphia, Salt Lake City, and Washington, D.C., alongside coalition actions spanning more than a dozen additional cities. 

“Out of home is uniquely powerful in moments like this, showing up in the physical world where people live, move, and connect,” said Olivia Oshry, Chief Marketing Officer, OAAA. “This partnership ensures Earth Day’s message is not just seen, but experienced, sparking awareness and inspiring action in communities across the country.”