Campaigns
Delhi IPL team goes all out with new branding
The hard-to-miss campaign has been executed by Laqshya Media and rides high on Shikar Dhawan
Recently revamped Delhi IPL Team, now known as Delhi Capitals, seems to be fast gaining recognition for its new identity through an innovative OOH campaign. Spotted by Media4Growth team, the star of the new innovation is a giant cut-out of ace cricketer Shikar Dhawan.
The innovation is clean with the focus being primarily on the player, the team logo and tagline. Exclusively launched in Delhi, the campaign has been deployed on close to 135+ units were a bouquet of formats has been incorporated such as Metro Train Branding, Bus Branding, BQS, Billboards, Pillars, Hoardings and Unipole. The campaign has been executed by Laqshya Media.
AUGUST 2025
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Creative Concepts
Swiggy sets rats running to highlight on-time delivery promise
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Campaigns
Rolling Loud India’s “This is Hip Hop” campaign takes over Mumbai
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International EventsWOO Forum Seoul to spotlight regulation and automation in global OOH
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Creative Concepts
Fastrack UFO Collection lands on billboards with 3D installations