Campaigns

DDB MudraMax-Experiential holds wedding-gift activation for Tupperware

An on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata.

Published

January 28, 2015

Bhawana Anand

Tupperware recently held an on-ground activation to promote its products as a smart gifting solution during the wedding season. The selling proposition was that the gifts from Tupperware are timeless, unique and stay beautiful throughout years.

To engage the customers and position the gifting solutions of Tupperware, DDB MudraMax and Tupperware needed a zealous and strong audience engagement. Thus, an on-ground activation was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata. Customers were involved in games like Tupperware wedding trivia and Tupperware mehendi (incorporating Tupperware items in the mehendi design). Here the winners were gifted Tupperware hampers.

Chandan Dang, Chief Marketing Officer, Tupperware said, “Tupperware products are beautiful and thoughtful gifts that show the receivers that you truly care for them. The Wedding Gifting on-ground campaign sought to connect with our target consumers and engagingly showcase how our products like the Ultimo range are perfect for wedding gifts and a great expression of thoughtfulness and care.

The activation was widely appreciated and helped the brand to showcase their gifting solutions to the customers thus creating a recall in the audience’s mind through their interactive and fun-filled approach.

Alvin D’Souza, Vice President, DDB MudraMax-Experiential said, “We at DDB MudraMax-Experiential constantly strive hard to help our clients resolve their brand challenges. The clutter breaking campaigns that we have crafted for Tupperware over the last couple of years bears testimony to our endeavor. The campaign is crafted to reach a larger base on ground and which gave the brand an opportunity to interact directly with the customers. I am pleased with the outcome of the recent wedding campaign, which provided substantial traction for the brand and generated significant impact on sales. It’s been an exciting and fulfilling experience working on the brand and we look forward to crafting more such relevant experiences for Tupperware.