Berger Paints makes a big splash on transit media

Berger Express Paints has made a big splash on transit media in Gurgaon and Kolkata with Bengaluru coming up next to promote the brand’s latest offerings that guarantee a faster, cleaner, better and hassle-free experience of home painting. In Gurgaon the brand has made a visible presence on Rapid Metro and Delhi Metro properties, while in Kolkata the campaign took the form of exterior and interior branding of 18 Volvo buses. Bus branding work is underway in Bengaluru and awaits a tendering process. The entire campaign was executed by Kinetic India.  

The campaign, rolled out for a period of about a month, featured a call to action, urging people to get in touch with the brand for quick and reliable paint solutions. Taking cognizance of the brand’s particular appeal among the corporate circles, the campaign has been rolled out in a manner as to connect seamlessly with consumers in that category. Hence, the transit media.

Moreover, Kinetic India planned the campaign rollout in such a way that the buses plying on routes that connect with the TG in view were used. The onset of the festival season did pose some challenge for the agency in getting the best options for the campaign.

Commenting on the campaign, Chandranath Banerjee, Category Head, Express Painting, Berger Paints, said, “Innovation is an integral part of Berger’s DNA and every initiative that we take is a testament to that. Berger Express Painting is yet another pioneering innovation from the house of Berger which enables homes to be painted in a faster, dust-free, hassle-free and better manner by trained applicators using mechanised tools. So, the OOH campaign to support it had to be equally innovative and clutter-breaking. We would like to thank our partners, Kinetic for their able support to make the Berger Express Painting OOH campaign a success.”