Bank of Baroda gains visibility in South through train branding

Bank of Baroda recently chose the interior train branding medium to promote the brand across South India. The leading bank chose the Shatabdi Express train running between Bangalore and Chennai, to implement the branding, where they have aesthetically put up their display on the interiors of this train.   

Executed by Srishti Communications – Bangalore, a glance at the displays in each compartment gives a good idea of the various products and services rendered by Bank of Baroda for their clients. Right from the basic product of Savings Account, the display covers the entire gamut of facilities offered by the Bank like Home Loans, Car Loans, Mudra Loans for SMEs etc. 
 
What is more striking is the display on Swachh Bharat, the much talked about social awareness these days. This display advises the clients to utilise Digital Banking services to create a paperless world! A novel way of spreading the clean & green environment campaign.
  
The campaign does not stop with schemes for the domestic clients. A very catchy, large size display, called BARODA SUN elaborates about the services to Non Resident Indians like remittance facilities, NRI loans, Investment services, Foreign Currency Loan etc

Bank of Baroda has chosen such an effective medium to display their schemes that the travellers, during the travel time, can see the displays, take snaps through their mobile of the specific scheme and share the information.  

The five-hour journey will really engage the travellers to learn more about Bank of Baroda and the banking solutions it offers.

During interactions with a cross section of the travellers by this train, the impact created by such mediums could be gauged as many expressed that they came to know of such schemes for different segments of the society by going through the displays. 
   
When the travellers of the train (chosen at random) were requested to rate the new display inside the train on the aesthetics, content and dissemination of information, the average score secured was 8 out of 10. From the observation and retention angle, out of 70 passengers in a coach, 62 recollected the display by Bank of Baroda.

An official in the Commercial Department of Bangalore Railway Station: (Name withheld on request)

Railways are the life line of the country. Persons from different segments of the society like students, IT professionals, decision makers in the Corporate world, tourists, etc travel in such trains and by giving publicity in an effective way, the target audience can be covered. We chose these trains running between Chennai and Bangalore for commercial advertisements due to the immense potential for getting excellent visibility and publicity for the advertisers to reach their target audience.