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UK's Talon launches new benchmarks for OOH advertising effectiveness
In Digital OOH By VJ Media Bureau - November 25, 2016
Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format
Smarter outlook for DOOH in UK as medium comes of age
In Digital OOH By VJ Media Bureau - November 07, 2016
OOH in 2017 will seek to extend the creative boundaries that significant investment in screens has afforded the industry, allowing smarter brands to capitalise on video and content assets, whilst navigating the certainties and uncertainties around Brexit.