The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising
The funding will help the firm to secure additional advertising sites
The strategic alliance will leverage Mediakeys’ international operations and Laqshya Media Group’s strong footing and rich experience in Indian markets
The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry...
The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger...
The automaker bought a billboard in New York City on the roof of a building surrounded by office towers, including Bank of America and Salesforce
With the three-layer back lit signages/displays and tactile printing, this UV machine opens up many profitable applications in a very demanding industry
In an HC court hearing, the Counsel for BBMP pointed out that while the media used is cited as recyclable, it needs to be checked if...
The reserve price has been reduced to Rs. 27.15 crore per year from Rs. 30 crore per year
The Vcam platform provides for a variety of tools including dashboards and reports that assist customers with planning, running and measuring the effectiveness of their media...
