The campaign has been rolled out in key markets across the country
Display Metrics has teamed up with Czech Republic-based MGE Data and the Indian arm of IPSOS to develop Metrics for Out-of-Home Displays (MOD) for the Indian...
The civic body maintains that the ‘Public View’ clause as per the Outdoor Advertising Policy 2017 will apply on this media
The move is directed at rooting out unauthorised outdoor advertising
The agency will handle the traditional, digital and OOH advertising of the two brands
Cab advertising being viewed as traffic hazard
More than 50% of outdoor sites in the city are reportedly unauthorised
Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels
Based in HQ London, Matt will report to Steve King, CEO, Publicis Media
The Bench has also asked the city police to be more vigilant on illegal posters and flexes being put up on the streets