Verizon Media’s programmatic DSP integration with Broadsign Reach’s programmatic DOOH SSP enhances the omnichannel media buying experience
The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at...
The partnership will allow Moving Walls to tap into Quadrant’s globally compliant location data across multiple markets
OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.
Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
The firm has seen a spurt in enquiries for their market offerings
The smarter option would be to start changing the way the medium is sold
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
New partnership enables integrated ad campaign performance analysis and audience reporting
