Kinetic France will integrate Hivestack's demand side platform (DSP) bringing automation and performance measurement to brand campaigns in DOOH for the first time in France.
The framework focuses primarily on the retargeting and attribution use cases of DOOH exposure data
OMIG is executing campaigns using cutting edge location media technology for pre-campaign planning, in-flight analytics, dynamic contents serving and post-campaign reporting.
The Outernet Marketing Innovation Group (OMIG), made up of regional brands that are running various types of pilot campaigns powered by Moving Walls’ automation and location...
5G network, touch-free transactions amplify the reason for using QR codes in OOH advertising.
New partnership expands automated and data-driven OOH access to advertisers.
The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
