WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022â€.
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.
Dynamic triggers were set up for the show ‘Forecasting Love & Weather’, where when it was raining, the creative that appears on the billboard would be...
Dipankar Sanyal, CEO, Platinum OOH, Vinkoo Chakraborty, Business Head, Rapport, Gulab Patil, CEO of Lemma, and Syed Haseeb Arfath, Chief Technology Officer, Signpost India brought forth...
Version 6.0 facilitates advanced visual planning, granular bid management and enhanced data & inventory marketplace delivers maximum value for agencies & brands
The partnership will offer brands, agencies and omnichannel DSPs the opportunity to purchase and activate Alfaxmedia’s DOOH inventory programmatically across Hong Kong, exclusively via the Hivestack...
Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore
Atin Gupta - Managing Director - Atin Promotions & Advertising, feels the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is...
Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is...
New Media Decision Makers Study from DPAA, Advertiser Perceptions and Xaxis shows strong momentum for DOOH advertising use
