The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes...
The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across...
The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent...
AI-powered Moving Audiences ingests location data from several sources - social, traffic, smartphone movement, and proprietary IoT sensors to deliver a powerful planning and buying solution...
New integration expands AdQuick’s campaign effectiveness model to more than 46,000 additional programmatically-enabled digital screens
Through this collaboration, Panasonic aims to expand its technology benefits to a larger vendors ecosystem
The acquisition strengthens Moving Walls position as the leading Asian advertising technology provider in the OOH and retail media space
Moving Walls will equip Pixel Media Inovasi with cloud-based inventory management and dynamic ad-serving capabilities along with audience data measurement for all their billboard sites
Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)
