The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.
Using a defined set of six common measures, 280 of these frames, across all OOH media owners, have been identified as The Primers which are the...
The initiative will see marketing leaders from various industries chart the future of outernet marketing
Radarview, bombora integration reaches highly valued B2B audiences as COVID alters business Exec Travel & Behaviors
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
Bharat Rajamani calls for ‘one industry, one planning tool’, a pre-requisite for boosting advertiser confidence in OOH
Kalms’ smart vending machines are equipped with digital screens that can be programmed to serve advertising content
Through this partnership, advertisers can use privacy-compliant Adsquare segments to cross-reference TPS Engage connected screens and reach consumers with a higher affinity for certain categories
Sonata’s geospatial intelligence combined with Broadsign Reach’s rich set of (APIs offers a more diverse publisher set, detailed screen insights, faster creative upload speeds
Samsung collaborates with CISCO Webex & Logitech which offer workspace solution for retail and commercial establishments
