The campaign leveraged the high-fidelity location-based and dynamic content capabilities of the Road Runner patented adtech and media panel network.
The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies...
A passionate marketer with over 22 years of experience, Ashish has leveraged AI, analytics and behavioural sciences to make communication aimed at the "segment of one"...
Honours leaders from Australia, Canada and Portugal and creative from UK and China
JCDecaux Academy, an industry-first, market-leading, supplier-agnostic programme, is designed to foster understanding and awareness of the power of DOOH advertising.
The partnership drives the expansion of Rapport’s offerings to include a real-time, data-driven programmatic approach to DOOH with the ability to leverage Mediabrands proprietary audiences.
Panasonic’s Digital SignEdge (SDN) 2.0 provides retailers and owners of digital screens more flexibility, control, and cost-effective means to sell their digital advertising space to a...
Live since April 8, this private marketplace (PMP) gives OMG clients preferred access to net new and existing consumer touchpoints and the latest advances in place-based...
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
“There are many signs that we are back on track and that 2022 will see us achieve or even exceed pre-pandemic annual revenue,†states OMA CEO...