“OOH Capital is known for its leadership, deep industry knowledge and experience in the OOH industry, and this partnership offers strong complementary support for our business,â€...
The goal is to “get the market ready for audience buy instead of billboard buy”, states the company
“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of...
The OAA 2023 Contest will open shortly; the awards function to be held at Manekshaw Centre, Delhi on July 28
This partnership will integrate Winkel Media’s DOOH inventory into the Hivestack SSP offering advertisers from around the world the opportunity to activate campaigns via both open...
The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.
Q4 2022 saw 30.2% increase in net media revenue year-on-year, posting $329.7mn
OOH Capital will conduct research to provide insights associated with both programmatic and non-programmatic transactions in key markets across the globe.
Integration brings new opportunities for advertisers to buy Scope3 Green Media Products through the Yahoo SSP
Elda Choucair has a 15-year history at Omnicom and was previously COO of OMG MENA
