By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,
The solution is powered by a customised OOH technology solution deployed by Adsmovil OOH
OMA CEO Elizabeth McIntyre says, “Our channel is reaping the benefits of being the only remaining broadcast media as audiences continue to fragment.â€
This partnership will enhance FC Media's ability to access validated data, enabling them to build value for their clients and grow OOH budgets while attracting digital...
World Out of Home Organization 2nd APAC Asia Forum coming up in Bali, Indonesia from November 1-3
The Forum will be held at Conrad Bali
The platform was built to standardise and streamline the campaign buying and verification process
“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,†says Amanda Dorenberg,...
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.