Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific...
Atul Shrivastava, CEO, Laqshya Media Group points out that buying and planning are taking place as per the client’s wishes and they don’t have an issue...
Aatika brings with her a wealth of experience in consumer first strategies having worked with agencies and brands across various segments
US-based StreetMetrics is a forerunner in the area of measuring moving OOH media.
Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have...
