The platform was built to standardise and streamline the campaign buying and verification process
“OOH-GPT can provide information on various aspects of OOH advertising such as its definition, types, advantages, effectiveness, targeting options, measurement, and best practices,†says Amanda Dorenberg,...
An Outdoor Asia Indian OOH survey reveals interesting standpoints on matters critical to the industry's growth prospects
With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.
Matt Steffenson, Director of Supply, APAC, Vistar Media, took the audience through some clear advantages that pDOOH can bring to a brand campaign, in his session...
The partnership will enable the activation of campaigns that are programmatic guaranteed as well as open exchange and private marketplace deals (PMP).
Amanda Dorenberg, President, Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) gave an insightful talk on the future of OOH at the recently concluded OAC 2023
The second half of Day 2 at OAC 2023 saw some inspirational talks with a series of inspiring presentations by industry veterans.
The first three sessions at OAC 2023 covered broad topics such as gamification of ads, media mix modelling, and using ideas to attract budgets.
PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific...
