Ahoy’s mobile advertising capabilities will become part of both Moving Walls’ OOH planning platform and Location Media Xchange (LMX)
This venture will enable Digital out of home advertisers to device omnichannel strategies, leveraging data
The firm has seen a spurt in enquiries for their market offerings
The smarter option would be to start changing the way the medium is sold
Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks
New partnership enables integrated ad campaign performance analysis and audience reporting
The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes...
The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across...
The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas
Rachana Lokhande, Co-CEO, Kinetic Worldwide, Gulab Patil, Founder & CEO, Lemma and Anand Chakravarthy, Managing Director, Essence hold forth on how technologies will unlock OOH’s latent...
