L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI...
Raghav Subramanian COO (Partnerships), IPG Mediabrands – India and Habeeb Nizamudin, CMO IPG Mediabrands called for a paradigm shift in the way OOH business is conducted
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel...
In the digital era, Big data is emerging as critical to finding the minute details on the viewing patterns of consumers exposed to OOH
Tim Bleakley, CEO, Ocean Outdoor, UK; Brendon Cook, CEO, oOh!media, Australia; Independent Business Leader, Adviser & Entrepreneur Matthew Dearden; and Daniel Cuende, Co-Founder & Innovation Manager,...
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa,...
In a journey of over two decades in the world of media insights, Krishnan and his team pioneered a range of audience understanding information for the...
The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to...
The association delves into OOH advertisement measurement specifically running on TV displays located at avenues like restaurants, pubs and bars in select cities
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies...
