Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on...
Havas Group introduces programmatic trading platform Adcity Solution
AMP's revolutionary technology generates sophisticated data visualisations that enable strategists to more quickly evaluate and make better informed decisions that optimize placements for both traditional and...
The platform is based on field data of OOH campaign universe with information on 400+ brands, 1,600 cities, 3,000+ campaigns and 85,000+ OOH inventory across formats...
“A common OOH currency to measure the media is vital”
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common...
G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers...
A panel discussion on the theme of “What will it take for media planners to believe more in OOH?” that had Shashi Sinha, CEO, IPG Mediabrands...
Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa
Companies are pushing agencies with outdoor solutions that target right audience at right location
