Industry leaders question the civic body's elusive approach, impractical interventions and a general lack of vision to regulate OOH business in the city. While Bengaluru's OOH...
Indrajit Sen, Consultant, IOAA in East Talks OOH conference in Kolkata shares his thoughts the way forward for outdoor industry and the positive steps to be...
Speaking at the East Talks OOH conference in Kolkata today, Satabdi Ghosh, Senior Executive, Anandabazar Patrika stressed on four major points significant to the development of...
Kinetic Worldwide launches a SAS tool to directly measure and quantify any OOH campaign's social media reach and awareness.
Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from...
UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.
Rupinder Singh Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (Amul), delivered the Valedictory Address on Day 2 of the Outdoor Advertising Convention that was held...
Speaking on the theme"Outdoor advertising in the digital world on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Tom...
Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and...
Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics
