For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging...
A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the...
Lenovo in association with Kinetic Worldwide agency has promoted its new smart phone Vibe X through the OOH medium. The campaign has been specially designed for...
The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage...
Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously...
Times OOH organized an event"Innovatus- Seek the Future in New Delhi to launch its handbook"Vade Mecum: Innovation Playbook for DND Flyway, a research based ready reckoner...
Digital as a buzz word has been doing the rounds for quite a while now in the OOH industry. And yet it has failed to take...
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
How do brands leverage the OOH medium? With only the briefs or are they really play their part in OOH industry. Get the answers from brands...
The measurement will be done on by audience measurement metric based on traffic count and allow clients to reach a ballpark figure on OTS/ Eyeballs.
