It is not uncommon to see two competing brands making their value propositions in the outdoor in close proximity of each other, often from the very...
Down the years, category advertisers like BFSI, media & entertainment, FMCG, telecom and real estate have had a domineering presence in the Indian OOH space. These...
DOOH has the makings to make it big, say industry leaders
The Indian OOH media is at an inflection point. On one side, there is a big opportunity to engage with a greater number of advertising brands....
6 global OOH trends impacting India are: (i) Rise of the Destination, (ii) Rise of Experiential; (iii) Planning Convergence; (iv) Technology in Buying (including Automation); and...
The various new formats that have been added to this category include glass-free 3D application, augmented reality, multi-view capacity and textured touch
Yip sees the growth drivers as expansion of transit infrastructure, personalised device engagement, use of programmed networks, improved performance standards, rise of e-commerce, technology improvements, internet...
Industry leaders believe that innovative media and improved monitoring systems will accelerate OOH business growth in the state
Milestone Optimizer introduces a new measurement matrix called Gross Impression Points (GIP) that measures the reach and frequency of an OOH campaign, thus serving as a...
The apex body has engaged media marketing & research firm MOVE to develop and launch an OOH audience and ratings currency in Karachi, Lahore, Islamabad and...
