Plato and Ada are audience targeting and media trading platforms specifically designed for OOH
Gideon Adey is involved in the automation of OOH transacting; the trailing of technologies and techniques from other territories and media industries to develop automated decision...
Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report
The software, launched in 2018, integrates audience data on TV and Out of Home (OOH) TV viewership
The companies will combine their location data expertise to enrich Moving Walls’ billboard and activation attribution product that transforms how brands plan, measure, and buy offline...
Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks...
K L Sharma will speak on theme of 'What makes airport advertising fly high'
Deepak Saluja, Executive Vice President, Head (Branding, Product & Channel Marketing), and Investor Education, UTI MF will speak on 'What will it take for brands to...
The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs
Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on 'How audience metrics will catalyse transit media growth'
