Audience Data & Measurement
Initiate consumer data capture with a pilot: LV Krishnan
L V Krishnan, CEO of TAM Research urges OOH industry to begin the measurement project at one location with the help of street cameras and AI technology
Addressing OAC 2018, L V Krishnan, CEO of TAM Media Research spoke about how the OOH industry could initiate the development of OOH audience metrics.
He pointed out that incorporating an easy technology like street cameras with artificial intelligence on IOT can enable data capture that can be easily presented anywhere. It would be a completely automated process capable of providing seamless data 24×7. And the live streaming of moving consumer data can be employed for campaign planning. He added that in controlled environments like stadium, malls, etc., the data capture can be monetised much more easily.
Krishnan urged the OOH industry to pilot the measurement model at one location and based on the outcomes, it could be taken to more locations.
What DUBAI OOH tells us about change & survival
Flipkart Minutes’ innovative billboard matches the beat of Navratri.
Winners for Ocean Outdoor’s annual digital creative competition announced
Legrand’s Lyncus Switches Illuminate devotion at Lalbaugcha Raja with a touch
Khushi Advertising and PVR INOX form partnership to drive sales in South India
“With digital content, you don’t have to wait for the product to be manufactured”
Ocean Outdoor collaborates with fashion designer & human rights activist Louise Xin to run DOOH broadcast in 6 countries
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
The Media Ant successfully executes Pan-India OOH Campaign for Classplus Ed-Tech
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)
WE ARE HIRING BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must)...
Sales Executive – Street Furniture/Transport
Job description – Sales (Street Furniture/Transport) Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...
Sales Executive cum Coordinator, OOH Media
Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...
Business Head – OOH (South India)
ideacafe.agency is a new age dynamic through-the-line communication specialist agency. We’re seeking a Business Head OOH South to lead our...
Reporters/Content Writers
Job Type: Full Time Job Location: Bangalore
Marketing Executives With A Flair For Writing
Job Type: Full Time Job Location: Bangalore, Mumbai
Ajio X ASOS’s moving van campaign
Moving vans with were seen carrying ads by ASOS and AJIO with a large QR code, inviting the passersby to...
Medimix shines on cab advertising in Mumbai, Pune and Delhi
This campaign was executed by CashurDrive
The Media Ant boosts footfall and awareness for The Sleep Company with strategic OOH Campaign
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Warner Bros. India unveils striking Joker and Harley Quinn wall painting in Mumbai for Folie à Deux Promotion
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Pizza Hut drives brand visibility with OOH campaign in emerging markets
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
75Media unveils its highest-impact site in London
Offering advertisers seven million impacts every fortnight, Park Royal Tower gives brands a unique opportunity to reach a highly targeted...
Times OOH transforms SSRIA airport with cutting-edge digital video walls
The new double-sided video walls at the baggage claim, each measuring 3.5m x 1.5m, further enhance the airport’s media environment.
“With digital content, you don’t have to wait for the product to be manufactured”
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OAAA, OMA, Outsmart, and IAB Tech Lab unite to launch OpenDirect 2.1
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo secures $25 Million to expand its dominance in digital outdoor advertising
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
-
International EventsWinners for Ocean Outdoor’s annual digital creative competition announced
-
InsightsWhat DUBAI OOH tells us about change & survival
-
Digital Display
75Media unveils its highest-impact site in London
-
Contracts & InvestmentsKhushi Advertising and PVR INOX form partnership to drive sales in South India
