Interactive DOOH heightens consumer engagement

A DOOH campaign launched by Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states. The travellers can compare the cost of living on the interactive screen.

The client teamed up with JCDecaux to deploy interactive digital signage at the airports. The display enables travellers to compare the cost of living of more than 2,000 locations around the world. 

The display showcases two locations at once, which the user can select from a touchscreen dropdown menu. They can then select a certain service or product, such as clothes, drinks, movie tickets or apartments. The display will then show one image, spilt down the middle. The location with the higher cost will rise above the one with the lower cost.