Campaigns
THAI airline captures South Mumbai on fleet
BEST Bus branding came out as an effective option to target south Mumbai masses
Thai Airways International Public Company Limited, trading as THAI, the flag carrier Airline of Thailand mesmerizes the masses of mumbai with an attractive BEST Double Decker Buses Branding. The brand was executed the campaign for a period of 1 month in association with Placard Communication (India) Pvt Ltd. Since the OOH inventory space is evolving, the brand considered buses were the finest option to showcase the tourist attractions of the country Thailand.
The BEST Buses covered the area of South Mumbai specifically where the fleet option tuned out to be the effective option because of the scarcity of hoardings especially in the Nariman Point and Fort Areas.
With its lively artwork, double-decker wrap acted as an Impactful Hoarding on the go. This was the first time that any Airline has used Bus Wrap as a medium for their promotion which proven to be immensely impactful.
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By taking the multi-factor narrative outdoors, the campaign underscores Franklin Templeton’s intent to simplify a technical concept for everyday investors.
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The campaign is conceptualised by Havas Creative
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The hoardings highlight the device in a way that is Apple’s style- clean, bold and product-first.
Artwork created with quantum computing debuts on DOOH’s Bradford Media Wall
The film uses quantum algorithms typically used to simulate quantum particles to generate the motion of water.
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The campaign is developed by TMG Creative Ltd.
PlayStation unleashes the ‘Demon Sumo Wrestler’ in DOOH campaign
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The Brand Sigma marks 5 years with a DOOH campaign
The campaign’s strategic spread ensured maximum visibility among both consumer audiences and key industry stakeholders.
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Markets in FocusNew IMARC study projects Australian DOOH market to cross US$1 Billion by 2033
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Markets in Focus“Static billboards still deliver massive reach and remain the backbone of UP OOH”
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Campaigns
L’Oréal Paris launches OOH campaign for its new Glycolic Gloss Range
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Campaigns
FA unveils England-wide DOOH campaign on grassroots misconduct