Thursday, December 07, 2023


May 29, 2021

‘We connect digital marketing & DOOH’

Jeff Jaraved, Co-Founder & Director of Engineering of CAASie, a self-serving ad platform that makes ‘billboards more affordable’ to advertisers of all hues, points out that the current programmatic platforms are all deal-oriented. CAASiemakes it easier for advertisers to have DOOH in their media mix, with the ease with which they buy digital media.

May 18, 2021

‘We augment the glory of Times Square’

Rafale Chang, CEO of New York-based Tiger Party which manages Times Square media assets partners advertising brands in creating great experiences on the DOOH screens

May 04, 2021

‘The demand for transparency has gone up in these Covid times’

Laetitia Lim, CEO of Quividi, one of world’s leading audience and campaign intelligence platform for DOOH and digital signage, talks about the changing contours of DOOH landscape in conversation with Rajiv Raghunath. Laetitia, who is also the Co-President of La French Tech Taiwan that promotes collaboration opportunities between France and Taiwan innovative ecosystems, sees huge scope for the convergence of DOOH and digital media.

March 22, 2021

‘Advertising when made accessible to SMEs will definitely bring revenues’

Srikanth Ramachandran, Group CEO, Moving Walls talks about the unique positioning of VideOOH.Deals platform

August 06, 2020

‘Experiential marketing, OOH can make a powerful combination’

Sophie Masson, President of San Diego-based GDX Studios, talks about the different facets of experiential marketing and what works best for advertising clients

July 13, 2020

‘Creating immersive, engaging, memorable OOH experiences’

Saurabh Gupta, Director, Product, Ultraleap talks about technologies that enable spatial interaction between people and digital technologies to augment OOH advertising

June 29, 2020

‘Programmatic OOH will see exponential growth in the coming years, accelerated by Covid-19 situation’

Remi Roques, General Manager APAC, Broadsign sees scope for establishing strong partnerships and collaborations to promote programmatic OOH in India markets

June 22, 2020

‘Brands have the bandwidth to spend much more on OOH’

Bharat Rajamani, CEO, US Advertising weighs in on the factors that will drive Indian OOH transformation and growth in an OOH! SURE conversation with Rajiv Raghunath

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