By: Bhawana Anand
Last updated : December 23, 2020 12:03 pm
OOHMA will market and sell Chinese company Retop LED Display’s range of LED solutions to tap the indoor and outdoor segments in India
Launched in 2019, the digital outdoor firm has strategically signed a deal to tap the upcoming digital boom in the Indian OOH market by exclusively offering their wide range of digital solutions designed for outdoor and indoor purposes.
OOHMA plans to target media owners, retailers, mall owners, official authorities for smart city projects and various other organisations looking for informative LED screens. Additionally, the company sees a huge demand from exhibitions, fairs and events where the installation will be done on rental basis.
While there are several giant players eyeing the market, OOHMA believes affordable costing will be their plus point as Retop LED Display products will come at a price 40%-50% lower in comparison with other global leaders.
“In less than a decade, there will be a huge penetration of digital media in India in both outdoor and indoor spaces. Moreover, the clients will see a lot of relevance in using digital media because of programmatic campaigning and better ROI, much more than they do with traditional media,” shared an OOHMA spokesperson with Media4growth.