“Expo will help us discover solutions that we didn’t know existed”
By N Jayalakshmi - December 08, 2021
Neeta Gulati, Director, Alakh Advertising & Publicity, shares with Media4Growth why the OOH Expo, to be held at Nehru Centre, Mumbai, on March 14-15, 2022, is important for the Indian OOH industry
The much-awaited OOH Expo, India’s largest exposition of state-of-the-art technologies, hardware, and creative solutions for out of home (OOH) advertising business, to be organised by VJ Media Works at Nehru Centre, Mumbai on March 14-15, 2022, is seen as a much needed platform by industry stakeholders, especially media owners.
Says Neeta Gulati, Director, Alakh Advertising & Publicity, “There is definitely a need to bring everyone together, wherein the vendors and media owners can meet each other. Very often we don’t know what exists in the market and it will be good to know that there are these products and technologies which we can obviously use and take to our clients. We don’t feel the need for something until we know it exists and when we see the latest products and solutions right in front of our eyes then we realise the possibilities with them. So that way the OOH Expo is much needed.”
The OOH Expo was indeed conceptualised to address the emerging and future needs of buyers in this industry and with the OOH business leadership increasingly feeling the need for adopting new technologies, latest equipment and various creative solutions, a platform like the Expo assumes greater significance.
The OOH Expo is expected to have the participation of 70+ exhibitors from India and the overseas, showcasing state-of-the-art solutions across a wide range of areas in the OOH space, including display technologies, software, media formats, mobile solutions, programmatic OOH platforms, DOOH, Green OOH, digital outdoor printing, fabrication, OOH lighting, monitoring tools and audience measurement metrics, among others.