Podhigai Ads wins exclusive Madurai Airport advertising rights up to 7 years
By M4G Bureau - May 08, 2023
The exclusive advertising rights include Airport’s interior and exterior premium static and digital media branding options
Podhigai Ads, a Chennai-based media owning firm, has bagged exclusive advertising rights for the Madurai Airport.
With a population of approximately 20 lakh people, Madurai is home to various manufacturing units of different product segments such as handloom textiles, automobiles, rubber, granite, etc. and as a result, the city is a fast-growing market and one of India’s promising smart cities. Madurai sees almost 9 lakh tourists every year of which, more than half come from outside India. And the gateway to Madurai – the airport – handles more than 1,000 flights with more than one lakh passengers every month.
Amit Kanani, Sales Head - Revenue & Asset Acquisitions says, “We, at Podhigai Ads, feel bullish and highly positive about the Madurai Airport advertising rights and it is a crucial addition to our portfolio. We have always strived to create value and bring interesting media propositions to our clientele giving them an opportunity to target the audience and monetize the campaign to its fullest potential”.
Praveen Kumar, Regional Head – South says, “We are delighted to have the exclusive advertising rights for one of India’s fastest growing airports. Madurai is a significant cultural centre as well as industrial hub which attracts many visitors – for leisure and business. Strategically located premium static and digital media will offer high engagement rates for advertisers with their target audience”.