Moving Walls launches Moving Hearts to connect social causes to OOH media

Moving Walls, the global outdoor advertising enterprise software provider, has announced the launch of its environmental, social, and corporate governance initiative called Moving Hearts. It connects charities and community organisations to last minute OOH media inventory in an automated manner.

Moving Hearts seeks to break through with the power of OOH media to spotlight social and humanitarian causes. Often, charitable organisations face difficulties in gaining visibility, while owners of OOH media have unused inventory that could be leveraged to create a lasting impact. This initiative presents a mutually beneficial opportunity for all parties involved, allowing philanthropic campaigns to flourish and reach a wider audience, states a release issued by the company.

“Moving Hearts enables access to the widest reaching media channel to those who need exposure the most. With Moving Hearts, we bring social sustainability to the forefront of our work in the DOOH ecosystem,” said Srikanth Ramachandran Group CEO of Moving Walls. “Moving Hearts has been consistently achieving the goal of reaching 100,000 hearts (impressions) for every CSR campaign it has amplified. We look forward to working with all our media partners to reach a billion hearts.”

OOH media has the potential to shape public opinion, influence behaviours and bring critical issues to the forefront of society. By being physically present in public spaces, OOH advertisements can create a lasting impact and contribute to a more inclusive and compassionate world. 

Moving Hearts uses Moving Walls’ advanced technology to automate the matching of registered charities to last minute DOOH inventory and also the DOOH content serving. To begin, causes are recruited on the Moving Hearts website and are validated individually. Participating publishers then have the discretion to select the causes they support. 

Moving Hearts aims to achieve a set goal of reaching 100,000 hearts for each campaign, and to accomplish this, the supply-side platform (SSP) LMX Connect schedules content on a non-guaranteed model. Moving Hearts partners receive support throughout the campaign lifecycle, ensuring flawless execution and transparent accountability.

“In just two months since its inception, Moving Hearts has made significant progress in expanding its reach across Southeast Asia. Moving Hearts launched on the International Day of Charity In Malaysia, collaborating with OOH media partners Libroff, LEDtronics, Alloy Advertising and DANA Screen to execute philanthropic DOOH campaigns for the environmentally-driven youth community organization, Youths United for Earth (YUFE) and Five Arts Centre, a local art collective that creates innovative and thought-provoking work,” the release cites.

In October, Moving Hearts partnered with Dana Screen and LEDtronics for Breast Cancer Awareness Month, launching a campaign for Healthy Malaysia that provided breast cancer screenings through a scannable QR code on digital displays with a message urging the importance of early detection.

In addition, Moving Hearts has partnered with Anjels Media in Singapore to launch an impactful campaign for World Alzheimer's Day with Dementia Singapore, highlighting the importance of caregivers that support patients with this condition, and an awareness campaign with The Safe Space Foundation calling on everyone to prioritise their mental health.

Moving Hearts is a global initiative that is piloting in Southeast Asia, expanding its presence with OOH media partners in Vietnam, Indonesia, and the Philippines