Lotus Green partners with Times OOH to build outdoor visibility

Lotus Green, a real estate company launched an innovative OOH campaign to highlight the transition from the old to the new, breaking old stereotypes and thus ushering a new paradigm for the brand. The campaign, executed on the Delhi-Noida-Delhi (DND) Flyway, showcases their journey of establishing a new corporate identity inspired by the Lotus plant and company's corporate vision of developing sustainable communities for a better tomorrow for everyone.  The campaign has been executed by Times OOH.

The campaign includes various formats and innovations done on the flyway. An eye-catching 10 feet high letter cutout, standing tall on the left hand side of the Delhi-Noida route has been crafted to enhance the brand salience. Some of the other media formats include the frequency builder pole kiosks, which weave together a brand story from the Ashram exit to the Noida entry clovers with symbolic messages. To create an impactful brand message of colossal magnitude, Times OOH selected a few media sites of more than 1,000 sq.ft to amplify the Lotus Green campaign.

DND flyway being a prime location for any NCR real-estate developer to connect with their audience makes it the perfect advertising spot.  In order to evangelise the brand message of the Lotus Green campaign -'Live the Difference', Times OOH strategically selected various display formats at DND to deliver maximum reach and frequency and to ensure high impact. To add an element of innovation, letter cut-outs were placed at strategic points, thus creating immense visibility for the brand.

Sunder Hemrajani, Managing Director, Times OOH, said, "Being the pioneer in the out-of-home industry, Times OOH has been striving to benchmark the industry best practices by providing innovative solutions for any brand communication, thus creating high value for our clients. Our latest campaign executed for Lotus Green - 'Live the Difference' has set a remarkable standard for us as an organization and the industry.”

Commenting on the campaign, Anubha Laroiya, Vice-President, Marketing Communication, Lotus Greens, said, "Our brand association with Times OOH goes back a long way, and brings to mind some happy brand experiences. I appreciate the Times OOH team's quick adaptability to new trends and technologies in the domain and their deployment on select vantage locations, such as the DND Flyway. It helps to give the brand instant recognition and shine with the intended target segment.”