By: M4G Bureau
Last updated : December 12, 2022 11:00 am
"Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators,” says WOO President Tom Goddard.
The World Out of Home Organization is creating a Global Sustainability Task Force of hand-picked expert practitioners from all sides of the global industry. The Task Force will be led by blowUP media CEO and WOO board member Katrin Robertson.
Among its duties will be:
"The Task Force is designed to help the whole industry take the initiative on sustainability so it becomes an engine for growth rather than an impediment.
WOO's own Sustainability Survey will also become an annual event canvassing views from all sides of the industry.
WOO President Tom Goddard says: "Sustainability is top of the agenda in all aspects of media and marketing right now and it's vital that WOO helps its members make their case to advertisers and legislators.
"There is much good work being undertaken by many members, including some of the largest players in the business, but we must remember that we are a highly diverse industry in terms of stakeholders and owners and WOO can play a bigger role in helping members, smaller operators in particular, improve and communicate their sustainability performance."