World Out of Home Organization announces speakers for Sustainability Session at Mexico City Global Congress

Katrin Robertson, CEO of blowUP media and Stephanie Helen Scheller, Managing Partner Sustainable Solutions, Omnicom Group, are the latest speakers lined up for the World Out of Home Organization’s Global Congress in Mexico City from June 4-6. 

Kartin and Stephanie will provide a guide to sustainability in (D)OOH, exploring the environmental impact of media and revealing why the (D)OOH channel is greener than many people think. They will also outline the latest EU regulations and look at how sustainable best practice can transform the advertising industry and make a positive difference to the planet. 

Katrin is an acknowledged expert in the field of large-format outdoor advertising. She runs the business from London and Düsseldorf and is responsible for the entire development of the blowUP media group. 

Prior to her role as CEO, Katrin was Group Managing Director of the blowUP media Group and responsible for International Sales as well as the Europe-wide areas of marketing & communications and product development. 

She also drives sustainability initiatives at blowUP media and as a WOO Board Director, Katrin heads up WOO’s Sustainability Task Force, which has set up WOO Sustainability, the organization’s platform of information on Sustainability. 

Stephanie is co-founder of OMG Sustainable Solutions and, as Managing Partner Sustainable Solutions, has been responsible for the sustainability consultancy at Omnicom Media Group since the beginning of 2022. 

From delivering sustainability knowledge to developing customized end-to-end sustainability strategies for clients and media partners, she, along with her team of sustainability experts, spearheads ecological behavioural changes and fosters long-term sustainability within organizations. 

As a committee member of the GMSF workstream and a participant in the EACA Sustainability Taskforce, Stephanie passionately advocates for sustainability within the media industry. 

WOO CMO Richard Saturley says: “The World Out of Home Organization is fully engaged in helping its members deliver against their sustainability objectives and Katrin and Stephanie, as acknowledged experts in this field, will provide a range of insights and ideas to help the industry move forward in this area.”