Last updated : December 05, 2017 6:53 pm
The innovative OOH and rural marketing solutions firm conducted a brand activation for Shashi detergent brand at the Renuka Devi Temple in Saundatti, Belgaum, Karnataka
Every year Saundatti has mass congregations of pilgrims from states like Maharashtra, Karnataka and Andhra Pradesh around December, January and February. Shashi Detergent, which is already a popular brand in this region, aims to connect with its rural and low-income TG through this activation.
Executing the activation, Rajesh Radhakrishnan, Director – Sales and Marketing, Vritti Solutions Limited, explained, “Every year, during this 5-day affair, this temple witnesses a huge congregation of 10-15 lakh people. By creating washing tents, providing buckets and conducting sampling, Shashi Detergent is not only doing their branding through this activation but also creating a hygienic facility in this area, which was earlier a challenge. In a way, we are supporting Government of India’s Swachh Bharat Abhiyaan.” Vritti i-Media has been instrumental in doing rural activations for different brands at iconic fairs like Pandharpur, ramdeora and Pushkar.