Last updated : December 05, 2017 6:53 pm
Digital wall painting is a PVC-free media that can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available
Jamal Agwan of Vijas Digital said, “This is a PVC-free material and because of its thin texture it can adhere to most rough surfaces. Digital wall painting can be typically used by FMCG brands that need to connect with rural markets where traditional OOH formats are not easily available. In rural India you hardly see hoardings or unipoles. Wall paintings are the only media for brands there. Normal wall paintings wear off easily. The best part of this new product is that you can use good quality visuals without compromising on the look of your brand.”
These digital wall paintings can last up to 1-2 years and can be removed only with a fresh coat of paint. Vijas is now evangelising this media offering.