Uber to launch ‘Safer For Each Other 2.0’ 360-degree campaign

On the onset of ongoing pandemic, the brand reassures passengers’ safety in the second part of campaign

Uber has launched the second-leg of its marketing campaign, ‘Safer For Each Other 2.0,’ to reassure riders of various safety measures it is undertaking for rider and driver safety, including in-car partitions and frequent disinfection of vehicles.

Uber aims to make its partitions a tangible marker of safety in autos and cars via this campaign. By sitting on the opposite sides of the safety screen, both riders and drivers are helping keep themselves ‘Safer For Each Other’. The 360-degree campaign will leverage print, radio, digital, social media and other channels to ensure widespread awareness about Uber’s safety standards.

Sanjay Gupta, marketing director, India, South Asia and APAC rides brand marketing, Uber, said, “The campaign salutes the human spirit and ability to move forward amidst crisis. As a brand that is reimagining how people move forward safely, the campaign highlights the importance of safety screens in maintaining physical distancing, while keeping riders and drivers connected on the common goal of keeping each other safer.”